Websites

Selling things online is the new storefront, and has been for some time. You can sell small digital products, complete homes with land, or everything in between. A good payment gateway for your business can be 100% automated.

While platforms like Tik Tok and YouTube have a niche in this market, converting views is done from the website that can house all your materials and content. Correctly formatting a site to meet users needs is key. 

Landing pages are highly specific pages with content and Calls To Action that will inform and convert your site visitors into sales. Having a specific page for a product, service or offering will enable swift navigation and ease of SEM into the page for rapid user conversion.

Being able to provide a listing site or a directory of specific products and services providers will not only attract visitors but will also attract sellers and providers. The essence being that these sites are more facilitators for greater needs. 

• Who is the site/app/software for?
• What do they expect to find or do there?
• Is this website’s primary aim to inform, to sell, or to amuse?
• Does the website need to clearly convey a brand’s core message, or is it part of a wider branding strategy with its own unique focus?
• What competitor sites, if any, exist, and how should this site be inspired by/different than, those competitors?

The strategy for development can vary widely from project to project. While we base all our projects in proven strategy systems, we generally need to specifically adjust for each client; as no two projects are the same, just as their businesses differ.

Often our clients get caught up in the design phase of a project. Wanting it to look a certain way. This is fine, if you have a defined style and branding guide. However, your clients and guests you wish to attract may have different tastes, so it’s vital you’re designing for them, and not the colour scheme of your own kitchen.

The development cycles, (Yes, plural) are an orchestrated series of smaller projects, embedded into other larger projects. The stages of development are the result of proper planning and design. The strategy will define the best practices for development to occur.

These are usually failed areas from other projects we take over. Simply getting to this stage is quite the task. Correct testing all through the design and development stages will ensure that the project will be a success. When we deploy a project into testing, it’s done in a manner to break the project. This way we can push the project to beyond its typical limits and ensure that you have capacity for typical use.

Some will view the usual social media posts as all they do for promotion of their products and services. Promotion, is an organic thing. It never stops. If planned correctly, you can automate a significant part of it. However, inevitably you will need to get your marketing plan so as to keep your clients engaged and your guests able to find you swiftly.

Our most common projects are renewing and updating old and long outdated websites and apps. Often as a result of a complete code failure or errors as well as security risk and vulnerability. With a proper maintenance plan, you can save thousands of dollars by not having to re-do your entire digital presence and also to ensure your clients and guests have the best experience with your platforms.

There are many modules that can be swiftly deployed that will allow potential clients to contact you swiftly to seek answers to questions that are holding back their purchases. Integrating with platforms such as Facebook or Instagram, you can connect with clients in real time and convert them into sales, or deploy more advanced chat bots that will analyze the users questions as well as page view history to direct them to the areas they need to complete a purchase or further engage with your services. 

Creating an account for your clients will allow them to complete sales and automate a lot of their business engagements with your site. By having a client login, you are adding them to your client pool, and increasing your short and long term potential for revenue. Also operating a single pint of user analytics to see how, what and why your users will interact with your site and products the way they do. Sign on with social media account credentials, or username and password tools; the results will have a client onboarding process that will assist in future sales to that client.

Deploying a calendarised booking system that is integrated with your CRM and services tools, will automate and streamline your client engagement and deliver you an increased workload and ability to convert site users. Having a tool where a user can select a time and date for a call, appointment, service and more, will see an optimised workflow for your business and staff.

Deploying videos, audio recordings, ebooks, guides and more will see a greater use of your site as a resource and trusted information to your clients. A video is a lasting tool that can say and show a lot more to clients that a block of text. Enabling your YouTube, Vimeo, and other media channels to deploy into your site will allow you to quickly lead site users to the right information and sales, as well as reducing your time replying to emails and client enquiry.

From simple user forms capturing name, email and message, to complex multi-page and conversational forms; your website can be an automated virtual assistant if configured correctly to ensure you’re capturing all your clients needs. Simple fields can get the basics and allow for beginning a conversation with your potential clients. However by drilling down into more of who your client is, what they need, what they’re needing ‘it’ for, when they need it, and a multitude of other data points; you can quickly funnel your client enquiries into automated responses as well as sales funnels that illustrate to clients that they’re needs are heard and addressed. 

Adding some fancy transitions and animations to your site will capture the users eye and instill a sense of quality and assurance to your web presence. Utilising the correct code in the right way will also aid in directing user traffic to the calls to action in your site as well as the onboarding and product/service sales funnels created within your site. Simple visual ques and tools have proven to be an advantage to users staying on your site as well as directing them to the right areas for sales and inquiry. 

We’ve been involved in eCommerce for over 20 years. Creating custom scripts or deploying Woo, Shopify, and other partner platforms to facilitate the sales of products and services for our clients. A correctly configured sales platform can completely automate your sales channels and facilitate and end-to-end sales process that would only require you to look at the metrics and figures as they roll in while your entire sales system is self operating. With almost endless functions available within ecommerce ability online today; make sure that your products are presented properly, payment gateways are protected, and customer service is the focus to ensure good branding and client retentions for return and future sales. 

There are thousands of possible features and enhancements you can make to your site. Many we already have the scripts and plugins for, and can be deployed into your site today.

We also work heavily with customised code to meet the requirements and your vision and ideas. Contact us to discuss your needs and wants and we can explore solutions that will meet and exceed your needs.